Air Jordan Evolution video

Some of you may have already seen this video as part of the Ultimate Jordan DVD, but for those who haven’t had the pleasure, here you go. This short video documents the evolution of the Air Jordan all the way from the beginnings at Nike to the birth of the Jordan Brand. Included are clips of interviews, ad campaigns, game highlights and behind the scenes looks at some of the photo/video shoots and design meetings that helped to make these kicks what they are today. With a little help from Mars Blackmon, Bugs Bunny and others, this brief retrospective paints a nice picture of how the Air Jordan mystique came to be. For the younger generation of sneakerheads who have only known most of the Air Jordan sneakers as Retro releases, this is a great crash course in the road to greatness followed by Michael and his revered arsenal of kicks, as well as a highlight reel of one of the most brilliantly marketed brands in history.